The first operating system for water-activity businesses.
Serve and capture more bookings with fewer staff, across every channel: front desk, website, WhatsApp, OTAs and partners.
01 · The problem
Handling a booking takes far too much human work.
Whichever door it comes through, the same chain
- ↳Front desk, WhatsApp, website, agency or OTA: six steps, and a person at every one.
Front desk
WhatsApp
Website
Agency
OTA
1Reply
2Quote
3Take details
4Contract
5Charge
6Board
Minutes of a person · every booking · every day
01 / 03
You pay in staff hours
- ↳People hired to serve, charge and board customers, spending the day on paperwork and messages.
09:0012:0015:0018:0021:00
Álvaro
Marta
DaniPaperwork and paymentAnswering messages
02 / 03
You pay in lost bookings
- ↳The ones nobody answers in time, and the conversations that go cold with nobody chasing them.
03 / 03
You pay in not knowing what is going on
- ↳How many wrote, how many paid, what is in the till, what is happening at the other base: rebuilt by hand, late, or never known.
How many wrote today??
How many paid??
What is in the till??
What is happening at the other base??
Rebuilt by hand · late · or never known
02 · What it costs
What it costs to leave it unsolved.
Measured at our customers before automating, in units that scale to any operator.
In units that scale to your business
Hours
8 h
per 100 bookings
Replying, details, contract, payment and boarding: 5 minutes per booking.
€8,000-11,000
per seasonal hire
Salary, social security, training and letting go. And next year, again.
Bookings
1 in 10
waits more than an hour
And at night nobody answers.
53 in 100
conversations go cold
No follow-up, nobody chases them.
€600-1,600
per 100 conversations
Chasing them recovers 4-7 bookings.
What nobody knows
?
what is in the till
The close is rebuilt by hand.
?
how many of those who write end up paying
Nobody knows.
?
what is happening at the other base
The owner finds out when something breaks.
Measured at our customers before automating.
03 · How it is solved today
Everything out there solves one part of the cycle.
Five ways to solve it today, and why none is enough
By hand
Calendar, whiteboard, Excel, paper and the owner’s phone. It holds up to about 30 bookings a day; past that, bookings get lost and the owner never rests.
More people
Absorbs the peak, but it is months of salary, training every year, and it still does not cover nights or weekends.
A booking engine
TuriTop, FareHarbor, Bookeo, WooCommerce do online well, but they are built for tours and museums: they do not know what a jet ski is, a contract with minors, or a logbook. And online is the small door: at a front-desk operator 80-90% of revenue comes in at the base, and there the engine does not exist, does not close the industry contract and does not run the day.
A WhatsApp bot
It replies but does not close: sends people to the website to find a date, does not know what is free, does not register the customer who wants to pay at the base, and nobody knows how many of those who write end up paying.
Build it yourself
Fine for one piece. The whole cycle, payments, legal contracts, multi-base, operations, partners, is years of work and permanent maintenance.
None covers front desk, WhatsApp, legal contract and live operations in the same system, which is why none gives back the three things: the hours, the bookings that slip away, and a full picture of the business.
04 · What has changed
Three things have changed, all of them recently.
What is possible today and was not three years ago
- Change 1
The customer already does the paperwork on their phone
Signing, paying and identifying yourself on a phone is normal for everyone. So the contract, the logbook and the payment can leave the front-desk queue: the customer does them, not the employee.
- Change 2
An AI now really sells
It does not follow a flow tree: it holds a conversation, quotes, checks availability and leaves the customer paying. For the first time WhatsApp can be answered at 3 a.m. without a person.
- Change 3
At last there is software built for this industry
Until now nobody had built it: it was too small to justify it, and what exists is generic tour tooling half-adapted. SolNow is the only system built top to bottom for water activities, and that is why it exists now.
05 · How it works
A booking engine is an online shop. SolNow is the operating system of the business.
The till, the contract, boarding and WhatsApp all run through it, whichever door the money comes through. One argument, in four steps.
Everything runs through the same system
Channels → sales chain → data. One argument, in four steps.
Everything runs through the same system
Channels → sales chain → data. One argument, in four steps.
Entry channels
One single sales flow
The data
Recovery loop
Entry channels→ One single sales flow→ Visibility and dataRecovery loop
01 / 03
Every channel, one inventory
- Front desk, website, WhatsApp, OTAs and partners all sell from the same calendar.
- A booking from GetYourGuide or a hotel gets the same contract and the same QR as one from the front desk.
- No channel sells what another has already sold.
02 / 03
Every channel all the way to the end, with this industry’s pieces
- Not just the booking: the rental’s legal contract, the logbook, the manifest, payment at the base (POS and kiosk), the live board, the boarding QR and the fleet in real time, across several bases.
- The customer enters their details, signs and pays themselves, whichever way they come in.
03 / 03
That is why we hold the complete data of the business
- Who wrote, who paid, what is in the till, what is on the water: all in one report, across every channel and every base.
- Nobody else can build it: you cannot have the data of a flow that does not go through your system.
- And the data works: Follow-up knows who got a price and did not pay, and goes back for them on WhatsApp or the website.
And we set it up for you
Fleet, configuration and team training in two weeks, so you do not have to build it yourself.
01
Fleet
02
Configuration
03
Team training
05 · How it works
Demo
06 · How we know it is better
It is in production. This is what the system does, measured in August 2026.
The strongest month of the year, at real operators. First what holds for anyone; then two customers by name.
The AI sells on its own, and the follow-up recovers what goes cold
The more it is left alone, the more it closes.
9 s
the AI, day and night
1 h 50
a team member, on average
012345+
turns the AI handled alone
Writes back
31 %
78 %
Books
9 %
32 %
No follow-upWith follow-up
The owner sees everything
11%
a booking engine: online only
100%
SolNow: everything that comes in at the base
Every figure in this chapter comes straight from the operator’s dashboard: who wrote, who paid, what closed at night, which channel cancels. None was calculated for this document.
8 bases · mostly front desk · August 2026Banana Summer · Grupo Marinajets
Same season, same team, twice the volume.
Fewer hours
+12,000
contracts on the customer’s phone
In one month. Not one sheet of paper.
+7,500
passengers boarded with a scan
The logbook fills itself in.
≈ 450 h
a month that nobody did
Three full-time people.
More bookings
60%
of sales turns handled by the AI
At night, 70%.
6 in 10
agent bookings paid with no human input
Nobody on the team writes a word.
The follow-up
+1,000
conversations go cold a month
The customer gets a price and goes quiet.
78%
come back with a follow-up
Versus 31% who come back on their own.
€10,000-27,000
a month recovered
Bookings that did not use to happen.
1 base · website and agent · August 2026Moraira Boats Adventures
The WhatsApp that sells on its own.
More bookings
14 s
to reply
99.9% of the time, in under a minute.
80%
of WhatsApp turns handled by the AI
Day and night, in the customer’s language: 43% arrive in another one.
71%
close when the agent sends the payment link
9 in 10
agent bookings paid with no human input
Nobody on the team writes a line.
Chat and web
1 in 5
chat bookings are completed in the web engine
The agent gives the price, the website takes the payment.
The follow-up
3 in 4
conversations go cold
The customer asks, gets a price and goes quiet.
€5,000-13,000
a month recoverable
Projection with automatic follow-up at a business like theirs.
Operators already running on SolNow
In production
07 · And it costs
One fee per base, and the bulk follows sales.
All included, no tiers
Fee per base · Escalar
€1,590 per season for the first base
€790 for each additional base
Or monthly: €199 for the first and €99 for each additional (33% more than the season price).
The bulk follows sales
0%
of everything you do yourself
Front desk, manual, partners.
2%
of what SolNow collects online
Can be passed on to the traveller as a booking fee.
AI agent, included
Live from day one. Answering, replying, following up and after-sales are covered by the fee.
+2%Only on bookings it charges through its own link.
All included, no tiers. In November the invoice goes down on its own.
One base and just starting? Despegue: €790 per season (€99 a month) and 4% of what SolNow collects online. Same modules, same agent.
Three questions that always come up
“My team already replies fast”
On average it takes 1 h 50
Because 1 in 10 customers waits more than an hour and at night nobody answers. The AI takes 9 seconds, always.
“Does it sell worse than a person?”
The data says the opposite
The more turns the AI handles alone, the more the conversation closes: from 27% to 54%. And the days the team interrupts it most do not close more.
“And in winter?”
The fee is €199 a month for the first base
The rest is commission on what SolNow collects or closes. In November the invoice goes down on its own.