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CASE STUDY · BANANA SUMMER

Banana Summer: 8 bases, a record August and an 8× return

Banana Summer (Grupo Marinajets) runs 8 jet ski bases on the Spanish Mediterranean. This is what Solnow did for them in August 2026, with production data.

August 2026 data · 3 min read

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01 / 05

The month in three numbers

9 sfor the AI to reply, at 3am too. A person takes 1 h 50 on average.
673 hof front desk and WhatsApp nobody worked in August. Four full-time people.
return: about €36,000 of value in the month against €4,597 for Solnow.
In this business, whoever replies first gets the booking.
02 / 05

The system sells on its own

270bookings created by the AI agent in August. €45,000.
620bookings the agent took part in. €114,675.
57%of the agent's bookings were paid without anyone on the team typing a word.

Sales that didn't exist before: 32 bookings closed between 10pm and 9am, 79 on weekends and 306 conversations in English, French or Italian.

27%close rate when a person interrupts the AI at the first message.
54%close rate when the AI handles five turns or more alone.
11 → 34%conversations the agent closed on its own, June to August.

The longer the AI is left to answer, the more it closes.

03 / 05

Customers serve themselves

12,935contracts signed on the customer's phone in one month. 410 a day. Not one sheet of paper.
36%arrive with the contract signed from home. It was 25% in June.
7,751passengers boarded with a single scan.

The AI handles 60% of WhatsApp turns. That's where the 673 saved hours come from: 311 on WhatsApp, 232 on contracts and 130 on check-in.

The same season with the same team and twice the volume. Or with four fewer people.
04 / 05

The system follows up on its own

€10,000 to €27,000 a monthrecovered by automatically following up conversations that go cold.
1,157conversations a month where the customer asks, gets the price and stops replying.
78%come back when they get a follow-up with the payment link. Without it, 31%.

Three out of four conversations go cold. Solnow chases them after three hours of silence, with the price and the payment link, and picks the conversation back up if the customer replies.

No follow-up: replies / booksWith follow-up: replies / books
Went quiet before getting a price9% / 2%28% / 9%
Went quiet after getting the price15% / 4%28% / 14%
Went quiet holding the payment link31% / 9%78% / 32%
Solnow doesn't wait for the booking: it goes and gets it.
05 / 05

What it is worth and what it costs

€36,000of value generated in August, approximately: agent bookings and hours nobody worked.
€4,597is what Solnow cost that month, the busiest of the year.
€199a month is the fixed fee for the first base. The rest is commission: in November the bill drops on its own.
DISCLAIMERSolnow production data at Banana Summer, full month of August 2026. Definitions and method available on request.

Frequently asked questions

How many bookings did the AI agent close at Banana Summer?+

In August 2026 it created 270 bookings worth €45,000 and took part in 620 worth €114,675. In 57% of the ones it created, nobody on the team wrote before payment.

Does an AI sell worse than a person?+

At Banana Summer, the opposite: the close rate rises from 27% when a person steps in at the first message to 54% when the AI handles five turns or more.

Where do the €10,000 to €27,000 a month come from?+

From the 1,157 conversations a month that go cold. With automatic follow-up, between 61 and 123 of them end in a booking, based on 90 days of conversations with and without follow-up.

How much does Solnow cost out of season?+

€199 a month for the first base. The rest is commission on what Solnow collects or closes, so with no season the bill drops on its own.

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